Phase 9: Evaluation – Improve Future Estimates, Prevent Mistakes, and Build Better Client Relationships

"Every project teaches you something. In Phase 9, nothing goes to waste."

Review performance, understand delays, learn from mistakes, and refine your next estimate using real data.

❌ The Problem

  • Repeating the same mistakes across projects
  • Underestimating timelines and labor
  • Not understanding where profit was lost
  • No formal process to evaluate team or subcontractors
  • No system to store lessons learned

"If you don't evaluate, you repeat."

🤖 The Solution

  • Analyze delays, milestones, and change orders
  • Measure how accurate your estimate truly was
  • Create agreements with your clients to reach 5-star reviews
  • Structured feedback from homeowners
  • Documented lessons learned for your next jobs

"Better projects start with better evaluations."

✅ The Results

  • More referrals from happy clients
  • Fewer surprises during execution
  • Better subcontractor selection
  • A more predictable business

Make your clients your best salespeople.

The Improvement Agreements Tool: Turn Criticism Into Action

When a client gives you less than 5 stars, don't just accept it—use ReConto's Improvement Agreements tool. Create up to 5 specific commitments addressing their concerns, track progress with updates, and request feedback again once you've delivered. This shows professionalism and transforms unhappy clients into advocates.
Client feedback and improvement agreements dashboard

Turn Feedback Into 5-Star Reviews With Improvement Agreements

Request feedback from your clients after every project. When feedback is below 5 stars, ReConto opens the Improvement Agreements tool: create up to 5 specific commitments, track progress with comments, and request feedback again once completed. This continuous improvement loop helps you earn better reviews—and share them with Google and Facebook for stronger reputation.

Request Client Feedback

Ask clients to rate their experience with stars and specific questions.


Improvement Agreements Tool

When feedback is below 5 stars, create up to 5 specific commitments to address concerns.

Feedback and improvement agreements features

And more

Track Agreement Progress

Add comments and updates as you fulfill each commitment.


Share Reviews With Google & Facebook

In the future, share positive feedback directly to Google and Facebook for better reputation.

Feedback and improvement agreements features

How Feedback & Improvement Agreements Work

  1. 1

    After project closure, request feedback from your client with star rating and specific questions

  2. 2

    If feedback is below 5 stars, ReConto automatically opens the Improvement Agreements tool

  3. 3

    Create up to 5 specific commitments addressing the client's concerns (e.g., better communication, faster response times, cleaner jobsite)

  4. 4

    Track each agreement with progress updates and comments as you implement improvements

  5. 5

    Once agreements are fulfilled, request feedback again to earn the 5-star review

  6. 6

    Share positive reviews with Google and Facebook (future feature) to build your online reputation

  7. 7

    Bonus: Contractors can also evaluate subcontractors and create Improvement Agreements with them

How Improvement Agreements Work: The 5-Step Process

Step 1: Request Client Feedback

After project closure, send a feedback request. Client rates with stars (1-5) and answers specific questions about communication, quality, timeline, and professionalism.

Step 2: Below 5 Stars? Create Improvement Agreements

If feedback is below 5 stars, ReConto opens the Improvement Agreements tool. Create up to 5 specific commitments addressing client concerns (e.g., "Respond to texts within 2 hours," "Clean jobsite daily before leaving").

Step 3: Track Progress With Comments

For each agreement, add updates showing how you're implementing the improvement. This creates accountability and shows the client you take their feedback seriously.

Step 4: Request Feedback Again

Once agreements are fulfilled (either with that same client on a future project or with a different client), request feedback again. Show them you've improved.

Step 5: Share 5-Star Reviews (Future Feature)

When you earn 5-star reviews, share them directly with Google and Facebook from ReConto to build your online reputation.

🌟 Bonus: Evaluate Subcontractors and Create Improvement Agreements With Them Too

As a general contractor, use the same tool to evaluate your subcontractors and help them improve—building better long-term partnerships.

Co-write with AI: professional documents, no stress

Co-write with AI: professional documents, no stress

Turn vague notes into clear scopes, professional contracts, and approval-ready change orders. AI helps you write like a pro—faster.

AI that thinks with you: what’s next?

AI that thinks with you: what’s next?

ReConto’s AI summarizes messages and documents, then recommends what to do next so nothing slips through the cracks.

Your technical assistant with real judgment

Your technical assistant with real judgment

Detects risks, estimates timelines, and flags vague terms before they become expensive problems. Smart help, without losing control.

❌ Chaos when everything lives in WhatsApp

  • Poorly written scopes = more disputes
  • Voice notes as change orders = no evidence
  • Vague contracts = misunderstandings

Smart Assistants for Every Stage

  • Detect errors, ambiguities, and guide you step by step
  • 100x faster writing for scopes, changes, contracts
  • Suggests task plans and phases automatically
  • Digital signatures and formalized agreements

Clarity from Day One. Zero Surprises.

  • Clear, signed and approved documents
  • Fewer corrections, greater trust
  • Happier clients, faster projects

Why Contractors Who Evaluate Systematically Win More Profitable Projects

Most residential contractors finish a project, collect final payment, and immediately move to the next job. They rarely take time to reflect on what went well, what caused delays, or where they underestimated costs. The result: the same problems repeat across projects, margins stay thin, and growth feels chaotic.

The difference between contractors who struggle and those who thrive is often a simple habit: structured project evaluation.
When you document lessons learned, analyze what actually happened, and use that data to improve, every project makes your business stronger—not just busier.

What Gets Evaluated in Phase 9

ReConto PRO helps you evaluate multiple dimensions of each project:

  • Estimate accuracy: Was your original scope realistic? Did labor and materials match projections?
  • Timeline performance: Which phases took longer than expected? What caused delays?
  • Change order patterns: How many changes occurred? Were they client-driven or discovered issues?
  • Communication quality: Did the client feel informed? Were there misunderstandings?
  • Subcontractor performance: Which specialists delivered on time and quality? Which didn't?
  • Profitability: After all costs and changes, did the project hit margin targets?

Connecting Evaluation Back to Phase 1

The power of Phase 9 is that it feeds directly back into Phase 1 (Understanding) for your next project:

  • Lessons about delays inform better work plan estimates
  • Change order patterns improve scope clarity and exclusions
  • Client feedback shapes better communication strategies
  • Profitability data helps you price smarter on similar jobs

When evaluation becomes a habit, your business gets smarter with every project. ReConto PRO makes that habit automatic, not optional.

Frequently Asked Questions About Project Evaluation

What is the Evaluation phase in ReConto Pro?

Evaluation is the phase where contractors review performance, document lessons learned, analyze delays or issues, and collect feedback from homeowners to improve future estimates and operations.

Can I collect structured feedback from homeowners?

Yes. ReConto can collect reviews, ratings, and feedback after project closure, and store them in your client history.

What happens if a client gives me less than 5 stars?

ReConto automatically opens the Improvement Agreements tool. You can create up to 5 specific commitments addressing their concerns, track progress with comments, and request feedback again once fulfilled. This shows professionalism and often turns unhappy clients into advocates.

Can I also evaluate my subcontractors?

Yes. General contractors can use the same Feedback and Improvement Agreements tool to evaluate subcontractors and help them improve over time, building better long-term partnerships.

Will my 5-star reviews be shared with Google and Facebook?

This is a planned future feature. You'll be able to share positive feedback directly to Google and Facebook from ReConto to build your online reputation.